FASHION GUCCI CRUISE 2025 : An Artistic Runway at London’s Tate Modern

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FASHION GUCCI CRUISE 2025 : An Artistic Runway at London’s Tate Modern

In an unprecedented surge of creativity, Gucci has revealed London’s Tate Modern as the venue for its Gucci Cruise 2025 fashion show. This iconic location, nestled in the heart of the British capital and flanked by the picturesque banks of the Thames River, boasts stunning views of the city’s most emblematic buildings.

Creative Director Sabato De Sarno sees in this historic setting the perfect showcase for his new collection. The Tate Modern, a renowned art gallery, serves as a crossroads for an eclectic community, bringing together art, culture, and architecture in a spirit of innovation and the transcendence of boundaries. De Sarno’s fondness for London is rooted in his numerous visits, during which he immersed himself in the city’s culture, style, and unique personality, fueling his creative vigor.

The House of Gucci has maintained a long-standing connection with this vibrant city, dating back to Guccio Gucci in the 1890s, a pivotal period that shaped his understanding of luxury and craftsmanship. Having the Tate Modern as the backdrop for Gucci’s Cruise 2025 show merges art, the world of fashion, and the House’s legacy. The event signifies the Maison’s commitment to fostering a dialogue that spans various cultural hubs, connecting places, people, and moments in time.

Gucci also announces their support for the Electric Dreams exhibition hosted at the Tate Modern, set to be on display this autumn, and further, their three-year partnership with the art gallery, supporting the Tate’s initiatives with young creatives.

Photos : Jim Stephenson/Tate

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